How to Prepare For Marketo Certified Expert, MCE Exam

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Preparation Guide for Marketo Certified Expert, MCE Exam

Introduction

The Marketo Certified Expert, MCE accreditation is a technical marketing credential which endorses expertise and functional knowledge in the board use of Marketo.

Marketo is most frequently used by small sized and medium-sized businesses and offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. Marketo also offers personalized products for many industries which includes technology, healthcare, media, higher education and manufacturing.

Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.

In this guide, we will cover the Marketo Certified Expert, MCE Exam topics, Marketo Certified Expert, MCE Certified professional salary and all aspects of the Marketo Certified Expert, MCE Certification.

Introduction to Marketo Certified Expert, MCE Exam

The Marketo Certified Expert, MCE exam endorses your comprehensive knowledge of lead management , leads behavior , targeting and personalization. To attempt the exam, you must have industry experience.

Topics of Marketo Certified Expert, MCE Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Marketo Certified Expert, MCE exam will include following topics :

1. Program Fundamentals (30%)

• Given a scenario identify the program types and channels that are appropriate.
• Identify the impact of adding custom tags to a program.
• Identify how to set up programs to yield success metrics.
• Given a scenario or screenshot of a channel, identify the program status transitions that are possible.
• Given a scenario, identify when the recipient time zone feature can be used in a program and how it will affect members in the program.
• Given a scenario, identify how to test emails using the email program A/B test and champion/challenger test.
• Given a scenario about creating an engagement program, identify the settings that need to be in place for the first cast to go out.
• Given a scenario about an engagement program with exhausted leads, identify what happens if additional content is added to the stream.
• Given an engagement program, identify the relevance of adding, pausing, and removing people from the program.
• Given an engagement program with multiple streams, identify how the streams and transition rules should be set up.
• Identify the asset types that can be used in an engagement program.
• Given a scenario using a webinar platform, identify the options for syncing registration and attendee data.
• Identify how to send a webinar confirmation that includes the unique link to the webinar.
• Given a scenario identify the proper configuration for the smart campaign.
• Given a screen shot of a smart campaign identify the resulting impact on a particular person in the database.
• Identify situations where the request campaign flow step should be used and the proper configuration for those situations.

2. Targeting and Personalization (16%)

• Given a scenario about an email with tokens, identify correct and incorrect use of tokens.
• Given a graphic showing a folder tree with a program and assets and folders under the assets, identify how the tokens will be inherited.
• Identify the purpose of default values in tokens.
• Identify valid local (my) token types.
• Identify the difference between using segmentation or multiple smart lists.
• Identify the requirements for using dynamic content.

3. Analytics and Reporting (16%)

• Identify the type of program dashboards available and the components of each.
• Identify how to use different report customization options including custom columns, opportunity columns, smart lists.
• Identify the settings available for different reports including timeframes, subscriptions, and export rows.
• Given a scenario, identify when to use each of the following types of reports: people performance, people by revenue stage, people by status, email performance, email link performance, landing page performance, program performance, company web activity, web page activity, engagement stream performance, campaign activity, and campaign email performance.
• Identify the requirements to accurately report on the success, acquisition, and ROI of marketing activities.

4. Lead Management (20%)

• Identify the parties who should determine the criteria and values for scoring.
• Identify the Marketo features that enable understanding of lead quality.
• Given a scenario where Marketing has an SLA with Sales, identify the appropriate flow step setup.
• Identify the Marketo features that enable Sales to understand a lead’s behavior.
• Given a scenario of needing to reset a score, identify the appropriate value.
• Given a scenario where a lead is deemed sales-ready, identify the ways this can be communicated to Sales.

5. Implementation and Operations (18%)

• Identify a scenario when an unsubscribe link is not needed.
• Identify the use of operational and nonoperational emails for event invitations, confirmations, and reminders.
• Given a scenario about a form, identify how to determine the leads who filled out the form on a specific page.
• Identify the differences between using local vs. global landing pages.
• Identify how to change the URL of a landing page.
• Given a scenario with form visibility rules, identify how the form should be set up so dependent fields show appropriately.
• Identify the purpose and value of using progressive profiling.
• Identify the purpose of hidden form fields and the means of populating those fields.
• Identify how to display thank you pages using choices that are based on information collected on a form.
• Given a scenario where a company web page exists and a Marketo form needs to be deployed, identify the available options.
• Identify the features of Marketo that are differentiated from an email service provider (ESP).
• Given a scenario about receiving new leads, identify the ways in which acquisition can be assigned.
• Identify the difference between hard and soft bounces.
• Identify use cases for marketing suspend.
• Given a scenario about the need for an email in which consistent and repeatable content is required across all emails and maintained in a single location, identify the tools required.
• Given a scenario about a requirement to limit the amount of emails a lead receives, identify the appropriate settings.
• Given a scenario that includes using tokens for scoring, identify the appropriate token.
• Given a scenario of a company with international prospects, identify the sender’s legal requirements for opting-in or unsubscribing.
• Identify the purpose of munchkin code.
• Given a scenario about the need to display a value in a form and the requirement to input it into the database using a different value, identify the steps to complete this.
• Identify the benefits of having both text and HTML email versions.
• Given a scenario about having unstandardized data, identify the features that can be used to remedy this situation.

Who should take the Marketo Certified Expert, MCE Exam

The Marketo Certified Expert, MCE Exam certification is an globally-recognized accreditation, which is mainly designed for

• Digital Marketing Manager
• Marketing Automation Manager
• Marketing Operations Manager
• Email Automation Specialist
• SEO Marketing Manager
• Media Automation Manager

Prerequisites for Marketo Certified Expert, MCE Exam

At a minimum, the candidate seeking to become certified as a Marketo Certified Expert should have combination of :

• Foundational marketing automation knowledge
• 1 year of experience as a marketing automation professional
• 1-2 years of general marketing experience
• 1+ years (800-1000+ hours) hands-on experience using Marketo Conceptual knowledge and understanding the business context of using marketing automation.

Review of Marketo Product Docs Familiarity with the following technologies and environments:

• Marketing automation tools
• Database marketing
• Analytics and reporting tools
• Project management

How to study the Marketo Certified Expert, MCE Exam

Aspirants follow different ways to prepare for Marketo Certified Expert, MCE Exam. They should study both from PDF’s / study guides as well as online videos .

Study Guides have elaborated content and appropriate for building knowledge from ground up. However, they should regularly asses what they have learnt on Certification-questions test engine .

As test engine includes dumps which is designed from high-quality test materials that stand up to the real test. All of our study material is verified frequently by Marketo experts before being greenlit.

We make sure students get most updated study material , hence dumps amd Our study material is frequently updated so any updates to the Marketo Certified Expert, MCE Exam or other exams will be reflected in the questions. Certification-questions.com expert team higly recommends preparing notes on all important topics along with it don’t forget to practice Marketo Certified Expert, MCE Dumps which been written by our expert team, each of these can assist you loads to ace this exam with excellent marks.

How much Marketo Certified Expert, MCE Exam Cost

The price of the Marketo Certified Expert, MCE exam fee is $225 USD.

How to book the Marketo Certified Expert, MCE Exam

These are following steps for registering the Marketo Certified Expert, MCE exam.

• Step 1: Log into your account at Pearson VUE
• Step 2: Select Proctored Exams and enter the exam number, Marketo Certified Expert, MCE.
• Step 3: Follow the prompts to register.

What is the duration, language, and format of Marketo Certified Expert, MCE Exam

• Exam number : AD0-E552
• Duration : 90 minutes
• Language : English, Japanese
• Number of questions : 75 questions
• Question format : Multiple choice and multiple select
• Delivery: Onsite/Online proctored (requires camera access) or test center proctored
• Passing mark: 70%
• Exams are scored based on the number of correct answers divided by the total number of questions
• Before taking the exam, candidates must agree to the Marketo Certification Agreement

Marketo Certified Expert, MCE Certified Professional salary

The average salary of a Marketo Network Security Expert in

• United State - 85,123 USD
• India - 18,42,327 INR
• Europe - 62,347 EURO
• England - 70,432 POUND

The benefit of obtaining the Marketo Certified Expert, MCE Exam Certification

• As Marketo Certified Expert, MCE exam is one of reputed certification in marketing field hence aspirants usually get pay rise post certification .
• Post certification professionals are quite confident at their workplace as their skills are endorsed by Marketo.
• Marketo Certified Experts are usually preferred over other counterparts by interviewer in interviews.

Difficulty in writing Marketo Certified Expert, MCE Exam

Marketo Certified Expert, MCE is among powerful certification , in marketing field that candidates can have on their resume. Hence aspirants are quite keen to bag this certification. However, Marketo Certified Expert, MCE exam has been reported to be quite difficult exam.

Candidates can ace the exam with right focus and following correct preparation material.

Usually candidates get puzzled by exam format and do not complete exam with in stipulated time. Certification-questions provide Marketo Certified Expert, MCE dumps which makes goal of passing Marketo Certified Expert, MCE exam more achievable for exam aspirants. As Certification-questions provides relevant and constantly updated dumps in pdf format and with the test engine. Hence exam aspirants can practice the learned questions on test engine to get a feel of ow the certification exam would be and to asses their understanding of concepts. By practicing on test engine aspirants will learn time management to complete the questions with in given time. Certification-questions dumps are verified by the Marketo experts.

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