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Free Test
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Quiz

1/10
A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination. What must they do in order to complete the new destination creation?
Select the answer
1 correct answer
A.
Move to the activation flow
B.
Select an audience
C.
Create their own marketing action

Quiz

2/10
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases. Which type of evaluating segment should the practitioner use?
Select the answer
1 correct answer
A.
Streaming segmentation
B.
Edge segmentation
C.
Batch segmentation

Quiz

3/10
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels. For which destinations must these email addresses be transformed into the SHA256 format as the target identity?
Select the answer
1 correct answer
A.
Linkedin Matched Audiences connection Google Customer Match connection Facebook connection
B.
Amazon S3 connection Salesforce Marketing Cloud connection
C.
Facebook connection Salesforce Marketing Cloud connection Linkedin Matched Audiences connection Google Customer Match connection

Quiz

4/10
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?
Select the answer
1 correct answer
A.
Add all segments to a destination
B.
Create a scheduled segment
C.
Add all segments to schedule

Quiz

5/10
An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier. Which type of destination should the practitioner use?
Select the answer
1 correct answer
A.
Streaming Profile Export Destination
B.
Connection
C.
Extension

Quiz

6/10
A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)
Select the answer
2 correct answers
A.
Check Facebook account prerequisites
B.
Confirm use cases for journey optimization
C.
Connect to the destination
D.
Export segment to destination

Quiz

7/10
A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment. Which profile status types can the practitioner use for this scenario? Questions PDF 4/23
Select the answer
1 correct answer
A.
Realized and Leaving
B.
Qualified and Existing
C.
Realized and Exiting

Quiz

8/10
A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection. Which destination type is recommended in this scenario?
Select the answer
1 correct answer
A.
Streaming profile export
B.
File based destinations
C.
Streaming segment export

Quiz

9/10
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address. What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?
Select the answer
1 correct answer
A.
Only send users who have visited the website using another browser (e.g. Chrome)
B.
Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
C.
Share the segment using the Google Customer Match connection using ECID as the target identity Questions PDF 5/23

Quiz

10/10
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours. How can the practitioner speed up the segment evaluation process for these segments?
Select the answer
1 correct answer
A.
Evaluate the segment on-demand using the Segment Service API
B.
Evaluate the segment on-demand using the Segment Query Service
C.
Evaluate the segment on-demand using the Experience Cloud Edge
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